So, it’s be a while since I filled this space with airport marketing goodness. I’d love to say it’s because I didn’t have any awesome content to provide, but that’d be a stretch–since my airport marketing peeps provide a regular stream of pretty awesome stuff on a pretty regular basis.
I’ll go with life happened. (Again, thanks, Scott.)
Let’s bookend my hiatus with some more coolness from my friends at Akron-Canton Airport (CAK). Quick back story: Team CAK has long given out luggage tags to folks that check in, social media-style, at the airport. Easy way to engage fans and give them a little something for next to nothing. Brilliant. That the little something also promotes the airport is even more brilliant.
So, when the time came to update the luggage tag design, it would have been easy to just throw the new ones in the bin at the welcome desk and perhaps post a quick smartphone shot on Facebook.
But that’s just not how CAK does things.
This is how CAK does things:
Successful? Methinks yep.
So, what simple events do you have coming up that you could leverage for a similar effect?