Think your marketing communications plan is all about what you have to say?
Here’s a great example of how a partner can help boost your marketing efforts. In this case, ThermoEnergy Corp., a vendor that plays a role in removing spent deicing fluid from Cleveland Hopkins International Airport, produced a video spotlighting its work, and putting CLE center stage. CLE pushed it through its Facebook feed and tweet tweet tweeted about it, too.
Easy content. Good content.
While you’re brushing up on your propylene glycol management knowledge, take a moment to think about the service providers you work with–could any of them tell a mutually beneficial story about your airport?