I’m going to be blessed with the presence of many smart folks at the upcoming Airport Social Media Summit. The attendee list boasts marketing and communications pros from a variety of airports large and small. (Want a taste? How about BGM, CLE, CMH, CRW, CVG, DAB, DFW, LAX, MEM, PIT, TOL, YQB, YYZ…and that’s just a sample.)
We’ve also got some very bright folks from the agency world, including Paul Roetzer, founder of Cleveland-based inbound marketing agency PR 20/20, who happens to be our keynote speaker. Paul knows a bit about how to build a marketing agency, which, while quite interesting to me, may or may not be relevant to airport folks. However, that knowledge gives him pretty deep insight on how to pick a marketing agency, and I’m pretty sure that’s very relevant to everyone who will be in Akron later this month.
Here’s Paul’s guest post, 7 Keys to Choosing an Effective Modern Marketing Agency, published today on the HubSpot Internet marketing blog.
Got questions for Paul? Bring them to Akron. We’re saving plenty of time for Q&A.