We’re less than eight weeks out from the 2011 Airport Social Media Summit, and while the agenda is pretty well sketched out, the content can be as fluid as our attendees make it. Over the next few weeks, I’m going to use this blog, Twitter, and maybe a few other outlets to engage with folks coming to (or thinking about coming to) the meeting, and asking for input on specific sessions. I’ll make sure our speakers are checking in, so they can take the feedback that comes and see if it can be incorporated. At the very least, they’ll be ready for the Q&A!
For now, attendees, you have a homework assignment. Everyone will be attending the Monday PM workshops on content creation and engagement. We’re splitting everyone into two groups and running session twice to maximize time with the facilitators. We picked the word facilitator on purpose–these won’t be passive presentations. Rather, the group will be working on real-world challenges that the attendees bring to the table.
So, got an event or a milestone coming up that you want to put some social media tactics behind? Did you have an exchange with a Facebook page friend that didn’t go so well? Bring the basics to Akron and the group will sink its collective teeth into it during the workshops.
While you’re focusing on that assignment, be thinking about the other agenda topics, too–legalese, working with airlines and other partners, putting it all together with your existing marcom efforts, and the rest–and be ready to answer the question posed so eloquently by the fine fellas below. ‘Cause I’m gonna be asking.