By now, many in the airports world have seen Glacier Park International Airport’s (FCA) creative use of its TSA checkpoint video to help convey a fun message from the airport.
What’s brilliant about this besides the content itself (the shot starting at :22 is priceless) is that it uses an existing outlet to send a simple yet important message (“Thank you for flying Glacier Park”) to its audience in a fun, engaging way.
Many airports have these videos, and most of them consist of the informative yet month’s-worth-of-rain dreary stuff contained in the three-minute stretch that starts at 1:48. By changing the delivery, FCA has turned a mundane task (explaining to passengers how to get through the checkpoint) into a PR piece for the airport–and that’s before factoring in the mini-viral nature of the video itself, which has entertained more than 50,000 viewers via several postings on YouTube.
Talk about a stellar example of integrated marketing/communications….