First, it’s interesting to see what airports are doing to help make their customers more comfortable and informed. Nobody likes to be lost–physically or mentally–in an airport. Copenhagen, Munich, and the hologram-equipped airports in the U.K. are certainly among those staying in the front of the pack when it comes to putting customers first.
Second, CPH’s joint effort with SITA to bring augmented reality into the airport terminal fits in with a piece I’m writing for Airport Magazine dealing with airport mobile strategies. A recent FlightView survey suggested that travelers preferred airport mobile websites over apps, but airline apps over mobile websites. Some airports are investing in apps, with CPH’s up near the top of the list in terms of sophistication.
It will be interesting to see if the lack of app investment is categorized as a strategic decision–or simply a financial one.