Few things unite a community like a winning sports team–and few things offer an easier opportunity to engage with the public in a straightforward, controversy-free way than, um, pumping a winning team’s tires. (Okay, full disclosure: I’m quite fond of a certain Stanley Cup-holding pro hockey team from the New England region, and I couldn’t resist.)
This spring’s championship runs by the American Hockey League’s Binghamton Senators and the NHL’s Boston Bruins gave Greater Binghamton Airport (BGM) and Boston Logan Airport (BOS) ideal chances to connect with their rabid local fan bases, and neither disapponted.
BGM rallied behind its Senators, posting typical good-luck wishes as well as a few creative bits of content, including graphics tracking the triumphant team’s flight home after its championship-clinching victory in Houston. When the Calder Cup made it back to town, BGM was quick to post pictures of the trophy being unveiled to waiting fans.
In Boston, where the Bruins ended a 39-year championship drought with a victory at Vancouver on June 15, BOS was all in for the team’s entire 63-day playoff run.
When the title was clinched, BOS spiced up its Facebook page with a customized profile pic (above) that made it clear that the airport was part of Bruins Nation. Once the Stanley Cup touched down on Boston soil, BOS was quick to spread the word (and the pictures) via Facebook.
For airports, there are few cooler scenarios than having a local team win a title on the road and fly back home, hardware in hand. But it doesn’t have to be a perfect (or even professional) championship moment to be a perfect engagement scenario. College teams, city championships, and even individual sports stars moving from event to event offer ideal ways to connect with loyal locals. Like BOS says, figure out what champions are using your airport, and get behind ’em.