Yep, more raving about Edmonton International’s (YEG) new Unite For More Flights campaign.
YEG posted a few shots of new billboards to its Facebook site, including this one…
Two great things about this (besides the ad itself, which is pretty cool):
1) It underscores the breath of the campaign, which now includes multiple digital outlets, an interactive contest, a live demonstration that doubled as a promo video shoot (one idea, two valuable tactics) and some (so-called) traditional marketing. (Does it get much more traditional than outdoor signage? Big and simple still works.)
2) The YEG folks understand how to maximize reach. I’m pretty sure that the billboard owner didn’t charge YEG anything for posting the shots on Facebook. It’s also a safe bet that EIA’s Facebook page has a lot of likes from the very demographic that the billboards are targeting.
Pretty simple, effective way to boost reach on a local ad placement, eh? Indeed.