The creative IMC juices sure are flowing up in Canada.
As noted on this blog last week, Lethbridge launched a very solid integrated marketing campaign to boost its stature among airlines looking to expand routes.
Dancing wing-walkers? Sparkling stuff, that.
(Worth noting that EIA also has free Wi-Fi, which–if you think about it–is somewhat essential for a big, location-based, service-driven organization that’s relying on social media to spread the word about its all-round goodness.)