Quick, raise your hands: what’s worse than a long, quiet, post-less stretch on a blog?
How about ending that stretch with a sales pitch?
I’m at the helm of another AAAE webinar that’s in the general vicinity of this blog’s content, so I’m using this blog to plug it.
The elevator pitch: AAAE Media Training 101 For Airport Executives is for all the non-PR folks at airports (and other organizations) that work with reporters. It will give you the basics on how to get the most out of day-to-day media opportunities, whether the reporter called you or you are reaching out to generate some good-news press for something you’ve done.
The presenter, Jennifer White Gradnigo, has developed a day-long version of this training and presented it to corporate clients. She’s agreed to boil it down to just the basics, webinar-style, so AAAE can offer up something useful and relevant that doesn’t require a big bite out of your calendar or travel budget.
Jennifer is a former VP at Porter Novelli (B-I-G PR firm). She also earned the Bronze Star for her communications-related work in Iraq as an Army reservist. She’s dealt with the media on behalf of clients and country, and been paid to teach others how to deal with the media. I’m pretty sure this webinar will be a good investment for any of you who ever find yourself on the question-answering end of an exchange with a member of Estate No. 4.