The AAAE annual conference agenda has been expanded to include a social media panel. I’m putting it together, and I’m shooting for a worthwhile hour that gets the audience involved beyond simply listening to a few PowerPoints. Here’s the official description I banged out for the conference program:
Airports are using social media to connect with customers and support their marketing and communications efforts. How are they doing it, and how could they do it better without breaking the bank? Whether you’ve already established a social media presence or just know you need to, come to this session and get some ideas–and bring lots of questions, because this will be interactive!
My goal is to assemble three or four folks with extensive social media experience, including at least one agency rep. Instead of prepping canned presentations, my thought is to show some examples of cool stuff that airports are already doing, like French Lick’s simple but effective Facebook intro page. Then, we’ll open it up to questions from the floor.
I expect the audience mix will be, um, mixed–we’ll surely have a few social media community managers, but they’ll probably be outnumbered by senior airport executives who may or may not have well-established social media efforts. The panel will be prepared for the full range of questions, from curious beginner to Mashable-is-my-bible.
I’ve confirmed the first speaker: South Bend marketing and development director Elizabeth Cecconi (@ViewFromSBN and the engine powering @SBNAirport on channel Twitter). Elizabeth has experience bootstrapping an airport social media effort and integrating marketing into it. Can’t wait to hear her share some of her experiences.
The panel is Wednesday, May 18 at 2:15 p.m.
More updates here when I have ’em. Meantime, if you have any suggestions on what would make a good one-hour social media panel, leave them below.