San Francisco International Airport’s “I Wanna Go Through SFO” campaign snagged third place in the “Best Use of Social Media” category in the 2010 FlightGlobal Webbies. Folks were all atwitter (and aFacebook and aEverything else) when this ad came out–so desperate was the media for input on the unusual tack of an airport going on the offensive that some reporters even called me.
While all airports are linked together forming part of one big system (think 32 teams making up one National Football League), there are certainly pairs or groups of airports that, due to myriad factors (geography, international hub size, etc.) find themselves competing for customers (think Jets vs. Giants up there in New Jerse..er, I mean New York). Such situations tend to breed creative marketing strategies…and sometimes, those strategies involve taking jabs at the competition. Why should the airport world be any different?
At the end of the day, airports are usually united on big-picture things like the need to invest in infrastructure. (One airport is no good if there aren’t other good airports out there for its airlines to fly to.) A little creative, friendly back-and-forth on a more local level is fun to see sometimes.