The other day, while doing a bit of research for a grad school project, I came across this cool retro magazine ad posted on Northrop Grumman’s Twitter page. The tweet was surrounded by more useful (and certainly more current) content, but this tweet–and the image connected to it–struck a nerve with me, and left me wanting more.
In other words, for me, it was sticky.
Image galleries are excellent ways to post easy sticky content–especially for airports. Shots of old terminals, bygone airplanes on the ramp–heck, even new advertisements, like the one below from Jacksonville International Airport’s Facebook page.
The point is, creating sticky content doesn’t necessarily mean creating new content or expensive content. Got a stack of old photos tucked away somewhere depicting how your airport used to be? Scan some in and post away. Did you spend a lot of money on a new brochure or series of print ads? Post images of them online, whether it’s on Facebook or a purpose-built service like Flickr.
And when you do, please let me know–I’d love to come take a look.
UPDATE: Five minutes after publishing this post, I came across the ad below, posted on McAllen Airport’s Facebook page. That right there is gold…