Taking a break from our (holiday) break, here’s a quick post that shows how easy integrated marketing can be.
Cleveland Hopkins International has a new TV commercial that’s part of a bigger marketing effort (tag line: “It’s time to start Going Places.”). CLE posted the commercial on its Facebook page, putting it in front of more than 31,000 fans (including this blog). Even better, the commercial has a plug for the airport’s recently revamped web site.
Simple and effective, and a great use of marketing collateral across multiple platforms.