Thanks again to everyone who participated in Tuesday’s social media webinar. As promised, we’re continuing the conversation right here in this space, by answering the questions that we didn’t get to in the Q&A session. While our panelists, Nathan, Baochi and Kristie have agreed to chime in, these conversations should involve everyone!
So, here’s the first topic: one attendee wanted input on whether Facebook pages should have custom landing tabs, or if first-time visitors (and those that haven’t “Liked” the page yet) should land on the default tab (normally, the Wall tab). Many marketers push custom tabs as a great way to take advantage of the limited real estate that you, the Facebook user, can control. Some folks think that a page’s vibrant community, expressed through its wall posts, should be what welcomes visitors.
My .02: I love ’em (even though the AAAE page I manage doesn’t have one, yet). I think that they, along with large profile pictures, help brand a page and deliver a short, succinct, and customized message to the visitor, and (with a little programming) can play embedded videos, collect e-mail addresses for newsletters, and accomplish myriad other marketing-specific tasks.