Jacksonville Aviation Authority (JAA), looking ahead to its 10-year anniversary in 2011, has unveiled a substantial re-branding effort. The campaign includes new logos for the authority and each of its four airports (including Jacksonville International, pictured above. Credit: JAA). JAA also has re-named its three GA airports, revamped Web sites, and adopted a tag line: “Going Beyond, Daily.”
From JAA’s release:
The Authority’s new logo system gives each airport its own unique identity while still fitting into a brand hierarchy for the JAA. The new logos include depictions of an airplane to symbolize the Authority, and a subtle nod to the bridges in Jacksonville that cross the St. Johns River.
The new brand will focus on the tagline; “Going Beyond, Daily.” This idea represents the mission of the JAA brand toserve Northeast Florida and Southeast Georgia by positively impacting the economy, the community and the experiences of everyone who comes in contact with the JAA.
Three of JAA’s four airports will be renamed as a result of the rebranding effort. Cecil Field will become Cecil Airport and Herlong Airport will become Herlong Recreational Airport. Craig Airport will be renamed Jacksonville Executive Airport.