Youngstown, Ohio’s Business Journal has the scoop on a new marketing initiative approved by the Western Reserve Port Authority, which (among other things) runs the Youngstown-Warren Regional Airport. But, argues Rich Hahn, chief of Youngstown-based Keynote Media Group, the authority does a lot more than that, and its brand should show it. As part of its deal with the authority (which could top out at $19,000, according to the story), Keynote will re-develop the airport’s Web site and build a B2B one for the authority itself. From the article:
The Web sites should offer short programs viewers can watch to learn more about the Valley and all the airport offers, not just flight schedules. He intends to film brief testimonials from satisfied fliers and post them on the airport Web site.Stressing he is conducting a marketing campaign for the port authority, not an advertising campaign, Hahn listed a short series of other steps to promote awareness of that entity, including the establishment of a speakers bureau.