YouTube is a pretty powerful tool to have in the IMC toolbox–if you use it right. Count Denver International among the many airports that are, in this blog’s view, getting it right.
Check out DEN’s two DIA 101 videos below, pulled from its dedicated YouTube channel. DIA 101 takes in-the-weeds topics, alternative-fuel ground vehicles and a ramp control tower’s function, and explains them in layman’s terms. Better yet, they use real DIA employees to do it, and best of all, they include messages that are relevant to DIA’s audience–and, from DIA’s perspective, important for the audience to hear.
Here’s the green vehicles video…
…and here’s a look inside of the ramp tower: